iPad – the ultimate in the must have don’t need

Posted by Sam Behar on 28 March 2011. Categorised under Digital Marketing, Marketing, technology 0 Comments

iPad – the ultimate in the must have don’t need

As the iPad2 finally lands and the queues from the Apple Store resemble that of a Justin Beiber concert it got us thinking……how did the iPad come into existence. Steve Jobs will wax lyrical about technological developments and a time line of evolution that mainly focuses on what we would do in Starbucks without wireless. But we in Team Behar (yet to come up with a better alternative but working on it) think it started with arguably the greatest toy of our generation. The Etch A Sketch. All this week we will posting our artistic efforts through our blog in the battle of the iPad against the Etch A Sketch.
The challenge is simple in a Rolf Harris “can you see what it is yet”-esque weekly draw. We will be challenged by one of our counterparts to draw an inanimate object and with one effort (and one line) let drawing commence. We think the creative team might have an advantage here but alas…..here goes.

Challenger     -    Dan Ball
Sketchee     -    Sam Behar
Object        -    Checkered flag

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