Many of us have been reading the hype and build up to Google’s entry into social media and now that they have attracted 20m unique users inside three weeks I thought it was time we got into it a bit.
Let’s just think about that. 20m unique users within three weeks, that is massive. And [...]

Challenger – Fraser
Sketchee – Ronnie
Object – A Steaming Cup
You may think that a cup is a simple enough thing to draw. It is not. At least not when you’ve been asked to make it a “steaming cup” and your Etch A Sketch keeps changing directions without you having asked it to. Turns out [...]

Firstly I’d like to congratulate Behar on his tremendous effort; the Etch-a-Sketch of our team flag is nothing short of award-winning. Now… as this guy hates losing and is aware of my immense artistic ability, it would have come as no surprise to me if I was given a hard sketch. I was right.
Challenger [...]

A viral campaign is a marketing blitz that essentially creates a pitch which is cool and interesting enough that consumers will spread it on its own. Sometimes a campaign is designed to be viral. Sometimes it gets there on its own. Here are our favourite viral campaigns:

So, Charlie Sheen, I assume you’ve all heard about Charlie Sheen’s recent antics, breakdown, de-railing or is it winning?… whatever you call it he’s monumentally popular at the moment, the envy of most celebs, I’m assuming Paris Hilton is up there with one of those glowing greenest. He has over the past few weeks launched [...]

What a week it has been.  As we go into the final day of Cheltenham and the prestigious Gold Cup day, our virtual betting competition is getting more and more exciting.  I might be leading the charge following big wins on Sizing Australia, Carole’s Legacy, Chicago Grey and Alberta’s Run but Adam and Sam had [...]

As a tribute to the Cheltenham Festival we have dedicated this blog to the greatest four-day event in the calendar*.
*Biased opinion as I’m up after three races.
A staggering £500m is expected to be wagered on Cheltenham this week, but how many people actually understand what they are doing? We at Locker Room like to take [...]

Following on from our music theme we have pulled together some predicted musical highlights for 2011.
•    Jamie Woon “Night Air”
•    Mona “Trouble on the way”
•    James Blake “Limit to your love”
•    Bruno Mars “Grenade”
•    The Vaccines “Wreckin’ Bar (Ra Ra Ra)”
•    The Naked & Famous “Punching in a Dream”
•    Nero “Me & you”
Have a listen [...]

So 2011 is upon us and its the time of year for everyone to make their New Years resolutions.  Here at Locker Room, pretty much everyone has pledged to give up booze and eat healthily during January, apart from Mo one of our designers who is pledging to eat fast food non stop and drink [...]

As we approach Christmas the Locker Room office is fast turning into a buzzing hub of excitement, anticipation, stress and an all-round hectic place of work.  With the build up to the annual peak in retail sales (which we have been planning for our clients over the last three months) everyone is manically analysing & [...]