Browsing archives for 'Search Marketing'

Manic Monday

Affiliate Marketing, Digital Marketing, Locker Room, Marketing, Search Marketing, Uncategorized 19 November 2010 | 0 Comments

Manic Monday

As we approach Christmas the Locker Room office is fast turning into a buzzing hub of excitement, anticipation, stress and an all-round hectic place of work.  With the build up to the annual peak in retail sales (which we have been planning for our clients over the last three months) everyone is manically analysing & [...]

All I want for Christmas is a discount…and maybe some Geordie skiing boots

Affiliate Marketing, Digital Marketing, Search Marketing 10 November 2010 | 0 Comments

All I want for Christmas is a discount…and maybe some Geordie skiing boots

With the Christmas trading period soon to be upon us retailers are poised, the digital marketing world is crossing fingers and the business pages are full of speculation. Three themes are consistent: How will the state of the economy reflect Christmas trading? How will the imminent VAT increase affect shopping habits? And what will retailers [...]

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Musto Hires Locker Room Media To Run Digital Marketing Strategy

Affiliate Marketing, Digital Marketing, Locker Room, Search Marketing, Sport, social media 18 October 2010 | 0 Comments

Musto Hires Locker Room Media To Run Digital Marketing Strategy

Musto, the world’s leading sailing and country sports clothing brand, has selected Locker Room Media to manage its digital media marketing. The company has tasked Locker Room with putting in place a digital marketing strategy to help support its first transactional website, musto.com, launched last year.

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Facebook has the X Factor

Search Marketing 8 October 2010 | 0 Comments

Facebook has the X Factor

We have all seen the power of Facebook when it comes to beating the X factor in last year’s race to the Christmas number one, with Rage against the Machine’s “Killing in the name of” beating X factor winner Joe McElderry’s “The Climb” to the number one spot, all following from a facebook group campaign.
And [...]

Google Trademark policy changes

Digital Marketing, Search Marketing 16 September 2010 | 0 Comments

Google Trademark policy changes

We should all know this by now, but for those of you who are unaware Google have relaxed their ad copy trademark policy allowing advertisers to have third party brands in their ad copy. There has been a lot of negative feedback about these changes with businesses and advertising bodies like the World Federation of [...]

The effect of Google Instant on PPC campaigns

Digital Marketing, Search Marketing 15 September 2010 | 0 Comments

The effect of Google Instant on PPC campaigns

Google Instant Search is the latest “innovation” from the search giants and whilst the technology isn’t unique it is undoubtedly now important because, if you hadn’t noticed, Google owns the search market.

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Back to School – Back to Business

Affiliate Marketing, Digital Marketing, Search Marketing 10 August 2010 | 0 Comments

Back to School – Back to Business

Admittedly, it used to fill me with gloom (thoughts of homework, long commutes and mind-numbingly boring lectures did their best to ruin bright summer days – no matter how much ice cream I ate) but I’ve found that the Back to School phase is now mainly an opportunity for business.  And though I was under [...]

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Fenchurch appoints Locker Room Media

Affiliate Marketing, Digital Marketing, Locker Room, Search Marketing 19 July 2010 | 0 Comments

Fenchurch appoints Locker Room Media

Fenchurch Clothing, a UK based fashion manufacturer and retailer, has selected Locker Room Media to manage its digital marketing activity. The streetwear label will use Locker Room to put in place a complete digital marketing strategy that will encompass search, affiliate marketing and partnership channels.

Integrated Approach to Search Engine Marketing

Search Marketing 7 April 2010 | 0 Comments

Integrated Approach to Search Engine Marketing

Adopting an integrated approach to search engine marketing is the ideal solution to maximising return on investment from SEO & PPC. By taking the key learning’s from each discipline it is possible to complement each other and provide a balanced sustainable source of revenue, becoming especially effective when combined with analytics data.
Any business should [...]

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