With the Christmas trading period soon to be upon us retailers are poised, the digital marketing world is crossing fingers and the business pages are full of speculation. Three themes are consistent: How will the state of the economy reflect Christmas trading? How will the imminent VAT increase affect shopping habits? And what will retailers [...]

Musto, the world’s leading sailing and country sports clothing brand, has selected Locker Room Media to manage its digital media marketing. The company has tasked Locker Room with putting in place a digital marketing strategy to help support its first transactional website, musto.com, launched last year.

We have all seen the power of Facebook when it comes to beating the X factor in last year’s race to the Christmas number one, with Rage against the Machine’s “Killing in the name of” beating X factor winner Joe McElderry’s “The Climb” to the number one spot, all following from a facebook group campaign.
And [...]

We should all know this by now, but for those of you who are unaware Google have relaxed their ad copy trademark policy allowing advertisers to have third party brands in their ad copy. There has been a lot of negative feedback about these changes with businesses and advertising bodies like the World Federation of [...]

Google Instant Search is the latest “innovation” from the search giants and whilst the technology isn’t unique it is undoubtedly now important because, if you hadn’t noticed, Google owns the search market.

Admittedly, it used to fill me with gloom (thoughts of homework, long commutes and mind-numbingly boring lectures did their best to ruin bright summer days – no matter how much ice cream I ate) but I’ve found that the Back to School phase is now mainly an opportunity for business.  And though I was under [...]

Fenchurch Clothing, a UK based fashion manufacturer and retailer, has selected Locker Room Media to manage its digital marketing activity. The streetwear label will use Locker Room to put in place a complete digital marketing strategy that will encompass search, affiliate marketing and partnership channels.

Adopting an integrated approach to search engine marketing is the ideal solution to maximising return on investment from SEO & PPC. By taking the key learning’s from each discipline it is possible to complement each other and provide a balanced sustainable source of revenue, becoming especially effective when combined with analytics data.
Any business should [...]