Arcade Fire team up with Google

Posted by Locker Room Media on 9 September 2010. Categorised under Digital Marketing, technology 1 Comment

Arcade Fire team up with Google

Despite having little interests in anything corporate the Canadian based band Arcade Fire have recently teamed up with Google for promotion of their forthcoming single “We used to Wait”, using HTML5 and Google Chrome’s browser technology.

Apparently Arcade Fire said the thing they were most looking forward to about releasing their third studio album, The suburbs, was “giving $1million to charity”.

This great use of technology should help spread the word.  Any way check it out (using Google Chrome), we loved it.

The Wilderness Downtown

One Response on “Arcade Fire team up with Google”


  1. [...] 8.    Massive Attack – Paradise Circus 9.    Arcade Fire – We used to wait (Check out our blog post about how Google used this song to promote Chrome ) – Removed, not available on [...]

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