As a performance agency we are continually looking at ways to improve efficiency and the ultimate ROI that we deliver for our clients, across all channels.  As campaign objectives get ever more complex and analysis starts to focus on multichannel, marketers need best in class technology and tools to help deliver.  As a testament to this we have put in place central agency agreements with leading technology companies across Search, Display and Affiliate marketing – all underpinned with multi channel tracking solutions.  The result is our campaigns are more efficient, managed as integrated campaigns (rather than isolated channels) and account management time can be spent further optimising campaigns and results to the benefit of our clients.

Read about our various technology solutions below….

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With 10 days to go until all brand pages on Facebook are converted to the Timeline format, we’ve been looking at what some of the world’s top brands are doing. The results vary with some companies choosing cool, attractive images whilst some have taken the more simplistic or personal route.

Both Coca-Cola and Walmart have gone for historic references with Coca-Cola’s page containing an image of the hand written letter dating back to 1893 which praises the “satisfaction” of Coca-Cola whilst Walmart included an image of their very first store which opened in 1962.

Whilst Coca-Cola and Walmart have gone down the historical route, Ford, ESPN and the New York Time have gone down a more personal one. The Ford cover photo shows their main offices in America with ESPN displaying a behind the scenes image of their iconic SportsCenter programme. It’s the New York Times who have gone with the most personal touch though with a cover photo containing alot of the emploees of the paper:

Of course, it can be easier to keep these things as simplistic as possible. If you’re brand is well know then the product should be able to sell itself. This is certainly the case for Subway and Starbucks who ignore the history or personal touch and just let their products do the talking (we’re going to call it the Ronseal approach – “Does exactly what it says on the tin” – although Ronseal haven’t actually converted to timeline yet)

Below are some links to some more pages that we have found whilst researching this blog:

https://www.facebook.com/livestrong
http://www.facebook.com/fcbarcelona?ref=ts
http://www.facebook.com/nike?ref=ts
http://www.facebook.com/mustoclothing?ref=ts
http://www.facebook.com/lockerroomuk
http://adage.com/article/digital/meet-coolest-facebook-brand-timelines-coke-espn-ford/233015/

Too little fanfare but some annoyance from users, Facebook’s Timeline has come to branded pages. In fact, all branded pages will have this structure from 30^th March. But what really is the difference? We’ve taken a look around the new Facebook Timeline.

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The Company

Locker Room Media is a full service traditional and digital marketing and advertising agency specialising in PPC, affiliate marketing, display planning and buying, social media, eCRM, site sponsorship, creative production and traditional media. Set up in 2001 Locker Room is a top 15 UK marketing agency working with major clients within the retail, finance, telecoms and gaming space across a variety of bespoke marketing and full service solutions. Based in Putney, South West London, Locker Room is easily accessible by rail (Putney Mainland) and tube (Putney Bridge / East Putney).

Locker Room is a dynamic agency that is rapidly expanding within this space and will prove a great career jump for the right candidate who is quick to learn and eager to progress. Company URL – www.lockerroomuk.com

The Role

Locker Room Media is looking for a new Account Director to manage a series of key accounts in the business. The role requires an individual who is proactive, already attained a certain status in the industry and is willing to learn further with a desire to progress their career in a thriving agency. This role will lead a team of SAM and exec as a minimum and will either report into an Associate Director or straight in to Joint Managing Directors.

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The 2012 Super Bowl between the New York Giants and New England Patriots was a thriller with a last minute touchdown from the Giants quarterback Eli Manning ending the game 21-17 to the Giants.

The star studded event had half time performances from Madonna with less than the usual controversy often caused by pop stars during the event which attracts over 100 million strong TV audiences.

With such a huge audience, TV networks are able to cash in on the opportunity and were charging $3.5m for a 30 second TV advert this year.  A huge amount of money for a 30 second ad break which makes you wonder how brands can ever get a return from their investment.

But Super Bowl is more than just a game of American football, it is the association with the event and the reason leading global brands pay through the nose for their ad spots.  With the rise of digital media and hype around the game, advertises are now pre-realising their adverts to cash in on the PR and pre match buzz of who is going to be advertising this year.  Adverts tend to be quirky memorable ads that will capture the attention of the massive audience.

Here is a collection of those ads put together by Mashable for 2012.

Independent digital media agency Locker Room has been appointed by London listings specialist Time Out to run a digital marketing campaign across the UK, Europe and the USA aimed at driving awareness and sales of Time Out’s range of products and services.

Locker Room which is based in London, impressed Time Out with the breadth and creativity of its ideas as well as demonstrating sound return on investment for the project.

Peter Hanford, Commercial Director of Locker Room said of the win:  “This is a really exciting piece of business running a broad campaign across a range of audiences creating relevant and motivating content which will engage and inspire as well as drive sales.   We are delighted to welcome Time Out to our list of clients.”

Locker Room’s ability to show an understanding of the importance of evaluating the return on investment was important as Lauren Macnab, Digital Acquisitions Manager of Time Out explains:  “We have a diverse range of products and services to offer a wide range of consumers and our focus is to develop the transactional side of our business through theatre ticket sales, deals, magazine subscriptions and restaurant bookings.  We were looking for a marketing agency to show creativity in developing a digital marketing campaign which would drive awareness and adoption of these products and services amongst a new, relevant and engaged audience whilst generating a positive ROI for the business.”

Locker Room will be managing a range of paid for media channels to make the best use of multiple customer acquisition opportunities, products and business models.  The range of services which Locker Room will provide will include PPC, display and creative for the UK, Europe and USA markets.

Furthermore Locker Room will use a range of tools and technologies to build dynamic landing pages based on the individual consumer’s product queries which will enhance conversion rates.

As the year comes to a close it is time for reflection on 2011 as well as a look ahead to what might happen in 2012.  For some reason last year we decided to blog about our predictions for 2011 which means we now need to look back and see what came true!

You can see from the post here that we didn’t do too well predicting only 17% of our 29!  And here they are;

• Online gambling starts to be legalised in the US – state by state
• Channel 5 to do deal with Endemol to show Big Brother - and it flops again
• Colin Firth to win best actor in the Oscars
• Christine Bleakley & Frank Lampard to get engaged
• Mobile media to “REALLY” take off – AGAIN

Looking ahead to 2012 we’re hoping we can do better…..

• Ricky Lambert picked for the England team
• England Lose final group game at Euros going out, Rooney is sent off
• Lewis Hamilton wins the F1
• Locker Room Senior Account Managers Dan and Fraser come out as a couple
• Tiger Woods to shack up with Kim Kardashian
• The economy to implode
• Locker Room to move and have 30 staff by Xmas 2012
• Jessica Ennis to win SPOTY – FAIL
• Holland to thrash Scotland at Sports Direct Arena@ St James’s Park in November
• No Mo’s at Locker room for the month of November
• England to win the 6 nations
• England to win 22 gold medals and 55 medals in total in the Olympics
• EU to collapse and France and Germany to set up independent partnership (maybe without an invasion this time)
• Manchester City to win Premier League & Europa League
• Andy Murray to win a grand slam
• Usain Bolt to break 100m record in Olympic final
• Wayne & Coleen Rooney to split
• Katie Price & Peter Andre to get back together and fall pregnant by Xmas
• Another famous 27 year old musician to die

Some of the team put forward some deaths for 2012;

• The Queen
• Forsyth and Lehman
• Collymore and Barbara Windsor
• Thatcher
• Sir Bobby Charlton
• Cliff Richard
• Michael Barrymore
• Harry Redknapp

Leading marketing publication The Drum has today released the results of a major survey of the Top 100 digital marketing firms in the UK with Locker Room ranked in three categories.

The Drum surveyed 300 of the biggest and best agencies to audit the leading digital shops within marketing, technical and design and build.  Ranking agencies based on UK fee income Locker Room are ranked 73^rd in the UK’s Top 100 Digital Agencies, 49^th in the Top Marketing Agency category and 4^th in the Most Efficient Agency category.

Read the full results here

Cyber Monday is an eCommerce classification that has come out of the US market and some claim is a PR spin devised to encourage consumers to shop online the Monday after Thanks Giving.  Supposedly the peak in annual online sales for retail businesses, as consumers flock online following their final pay day before Christmas.

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In the last twelve to eighteen months Lockerroom have been producing more and more video content for our clients.  From creating video content as part of a viral campaign, social media campaign or TV adverts the studio has stepped up and delivered some creative and effective video content, with some great results.

Some of the clients featured include Millets, Bodog, La Senza and Alibaba.

Check out our showreel for some of this work below and let us know what you think.